WHAT IT IS
At the heart of Noted is a carefully managed community of over 25,000 engaged UK consumers. They span ages, regions, household types, lifestyles and purchasing behaviours. From everyday shoppers and busy families to specialist category users and premium buyers, the community reflects the diversity of real markets. We actively manage participation frequency to keep feedback fresh and prevent overuse. When a brief needs specialist or hard-to-reach audiences, we combine panel outreach with targeted external recruitment. Whether you need regular category purchasers in a specific income bracket, early adopters of a niche product type, rejectors of an incumbent brand, or lapsed users of a category, we can find them.
Our profiling covers purchase behaviour and category frequency, dietary preferences and restrictions, lifestyle indicators and household structure, brand engagement and loyalty patterns, shopping habits and channel usage, and media consumption. This depth of profiling means we can recruit against the behavioural criteria that actually matter, not just the demographic boxes that are easy to tick. For multi-location projects, we balance quotas across regions and manage attendance centrally so you get consistent coverage regardless of geography.
When to use it
- Niche or hard-to-reach demographics and behavioural profiles
- Purchase-behaviour-based recruitment beyond simple demographics
- Rapid turnaround projects where speed matters
- Specialist category testing with precise audience definitions
- Longitudinal and tracking studies requiring consistent cohorts
- Multi-location studies with balanced geographic quotas
What you get
- Identity-verified participants with GDPR-compliant data handling
- Behavioural and category profiling that goes well beyond age and postcode
- Active participation frequency controls to prevent professional respondents
- Attendance management and quota tracking from booking through to session
- Transparent communication and incentive structures
- A named recruitment lead managing sourcing, screening and scheduling
500 CLTs. Live kitchen prep. One flagship store.
500+ participants tested freshly prepared food transported from a live restaurant kitchen.
Why clients choose us for recruitment
The fieldwork market has a dirty secret: a lot of recruitment is done on convenience rather than precision. Panels are overused, screening is loose and the people in the room often do not genuinely match the brief. We exist to do it differently. Our community is actively managed, profiled on behaviour and usage, and protected from overexposure. When we say the participants match the brief, they match the brief. That consistency is what brings clients back.
Brief us on an audience
Tell us what you are working on. We reply within one working day with feasibility, timings and a straight answer on whether we are the right fit.