Central Location Testing

Controlled conditions. Comparable results.

Same room, same preparation, same serving, same timing. The differences you see are the differences in the product.

WHAT IT IS

Comparable, defensible feedback on sensory, preference, packaging and claims questions, run in our purpose-built Birmingham and Bury St Edmunds hubs. Food prep, temperature-controlled storage, rotation and blinding protocols, hygiene and alcohol compliance, all built in.

When to use it

  • Sensory testing and side-by-side product comparison
  • Variant optimisation
  • Claims validation
  • Packaging evaluation
  • Reformulation testing
  • Competitive taste tests

What you get

  • A purpose-built hub, not a borrowed venue
  • Controlled preparation, portioning and rotation
  • Structured feedback capture (digital or paper)
  • Clean data handover in your chosen format

Featured case study

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magni dolores.

Got a project on the horizon?

Tell us what you are working on. We reply within one working day with feasibility, timings and a straight answer on whether we are the right fit.