Consumer fieldwork for household and non-food brands.

Non-food consumer products are tested differently from food. Performance is measured over days and weeks, not minutes. Results depend on real usage conditions: actual laundry loads in actual machines, actual kitchen surfaces with actual grime, actual bathrooms with actual families using them. That makes home usage testing the dominant methodology for household and non-food categories, with CLTs playing a supporting role for packaging, fragrance evaluation and first-impression studies. We have the recruitment reach, fulfilment capability and operational experience to run multi-week in-home trials with high completion rates across the UK. For cleaning and laundry products, we coordinate product shipping, clear usage instructions and structured feedback at multiple time points to capture both first-use impressions and sustained performance. For homewares and kitchen products, we manage longer trial periods that test durability, ease of maintenance and household integration. For flowers and fresh non-food, we handle time-sensitive fulfilment so the product arrives in the condition intended for evaluation. Recruitment screens on household composition, cleaning routines, brand usage, product format preferences and purchase channel, because a consumer who buys premium cleaning products weekly has fundamentally different standards from one who buys on promotion quarterly.

• Multi-week home usage trials for cleaning and laundry products
• Fragrance and scent evaluation across cleaning and air care
• Packaging usability, format and dispensing testing
• Homeware and kitchen product trials
• Garden, outdoor and seasonal product testing
• Flower and fresh non-food quality and longevity evaluation
• Competitive benchmarking against category leaders
• Sustainability and refill format studies

Home usage tests for multi-day and multi-week performance tracking in real homes. Central location tests for fragrance, packaging usability and first-impression evaluation. Qualitative in-home sessions for observing real cleaning, laundry and household routines in context. Recruitment screens on household composition, cleaning habits, brand usage, product format preferences and purchase channel. For categories like flowers and fresh non-food, we coordinate product fulfilment and timing to ensure the items arrive in the right condition for a meaningful evaluation.